With a total of 64,000 visitors, this year’s Wienliebe Festival once again became one of Vienna’s biggest public events. Over three days, the festival celebrated the city’s unique mix of lifestyle, food, culture and sports.
The Erste Bank Open were part of the action as well, transforming the Rathausplatz into an interactive tennis zone. Two mini tennis courts, a target wall challenge and a digital tennis game created plenty of excitement and brought center court feeling right into the heart of Vienna.
Picture: © e|motion/Stefan Strasser
One of the biggest highlights was the innovative tennis game by Billboard.Games, where visitors used their smartphones as controllers to play virtual rallies on a giant screen. The player with the highest score of the weekend won a very special prize: 2 VIP tickets for Monday at the Erste Bank Open 2026.
Picture: © e|motion/Stefan Strasser
The huge enthusiasm around the tennis activations once again showed how strongly sport and interactive experiences bring people together - and how much anticipation for the upcoming Erste Bank Open can already be felt throughout Vienna.
Picture: © e|motion/Stefan Strasser
